CEO Viewpoint 2016: The Journey to Profitable Omni-Channel Commerce

White paper - H



PwC survey finds that retailers who have removed the silos from omni-channel operations are achieving significant competitive advantage.

In the latest annual survey of retail and consumer goods CEOs conducted by PwC on behalf of JDA Software, only 18 percent of executives say they have eliminated operational silos and are delivering seamless omni-channel shopping experiences for their customers. These companies expressed greater confidence in future revenue and profit growth than their peers, while achieving significant competitive advantage though lower costs and increased investments in customer-centric services.

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